Paul Fichtenbaum, Editor of Time Inc.’s Sports Group asaid, “He was the most dominant athlete this year – MVP of the NBA regular season, MVP of the NBA playoffs, led the Heat to the NBA championship and Team USA to the gold medal in London.
James joins such past Sportsman of the Year athletes as teammate Dwayne Wade, Brett Favre, Michael Phelps, Derek Jeter and Drew Brees.
Fichtenbaum says, “The intangibles [James] brought to the court were significant in leading his teams to victory. He was a selfless player, doing whatever it took to will the Heat and Team USA, making all of his teammates better”.
James off-court charitable endeavors also contributed to his new title. The basketball player and dad to LeBron Jr., 8, and Bryce, 5, with finacée Savannah Brinson – established a program to benefit children in Akron, Ohio.
Fichtenbaum says: “The program he built and developed in [the] Akron school district for young kids had a profound effect on children who ordinarily might fall through the cracks of an educational system,” he says. “He didn’t just lend his name to a cause, he was directly involved.”